Ruben Greth: From Social Media to Capital Raising and Multifamily Real Estate Acquisition

[02:01] Ruben’s backstory getting into real estate

• Ruben’s father is a real estate investor and he wanted to follow his father’s footsteps but doesn’t know how.
• He found the power of multifamily real estate and started learning raising for small multifamilies
• He started following his partner, shooting videos of him as he was taking down Fourplexes right after the crash of 2008.
• He noticed that his then partner wasn’t good at leveraging people so they weren’t able to scale – resulting to a split.
• Ruben eventually joined a mom-and-pop syndicator, helped them raise $100M, and started his show which is all about capital raising.
• He went off and partnered with a fund manager, raised $20M, and is helping him with marketing, fundraising, etc.

[08:35] Sharing their business model to clients to raise capital

• Capital raising is more on educating potential partners about their business model, tax benefits, past returns, vision, etc.
• For most people, it can take a long time because they are trying to run a real estate business by themselves.
• Align yourselves with people who are doing it

[12:53] Why Ruben started Capital Raiser’s podcast

• Ruben has read the book “Best Ever Apartment Syndication Book by Joe Fairless” where it says that you should start an interview-based thought leadership platform
• He realized that if he’s going to make a platform, might as well with something that he’s fascinated about – which is raising money

[14:58] How he was able to raise $100M with a mom-and-pop syndicator

• Typically, it takes a while to create a limited partner database and he doesn’t have time because he has deals under contract.
• The fastest way to get money asap was to get a co-partner and give them duties.
• He brought a couple of capital raisers into the business and they brought the money
• People will invest in something because it emotionally something satisfies some need that they have

[19:30] Setting up systems are important

• Most limited partners will not invest if you can’t provide them with a great experience
• You have to be able to give the investors the experience that they want so they feel safe with their investments
• A client portal is huge, making them feel like they’re making an impact on the world.

[23:25] Ruben shares his secrets to his success

• LinkedIn and Calendly are his tools for success
• His method is not stressful because it just feels like he’s just having conversations in LinkedIn
• The podcast has been a huge help as well
• Breaking through limiting beliefs
• Active Campaign