Ruben Greth: From Social Media to Capital Raising and Multifamily Real Estate Acquisition
[02:01] Ruben’s backstory getting into real estate
- Ruben’s father is a real estate investor and he wanted to follow his father’s footsteps but doesn’t know how.
- He found the power of multifamily real estate and started learning raising for small multifamilies
- He started following his partner, shooting videos of him as he was taking down Fourplexes right after the crash of 2008.
- He noticed that his then partner wasn’t good at leveraging people so they weren’t able to scale – resulting to a split.
- Ruben eventually joined a mom-and-pop syndicator, helped them raise $100M, and started his show which is all about capital raising.
- He went off and partnered with a fund manager, raised $20M, and is helping him with marketing, fundraising, etc.
[08:35] Sharing their business model to clients to raise capital
- Capital raising is more on educating potential partners about their business model, tax benefits, past returns, vision, etc.
- For most people, it can take a long time because they are trying to run a real estate business by themselves.
- Align yourselves with people who are doing it
[12:53] Why Ruben started Capital Raiser’s podcast
- Ruben has read the book “Best Ever Apartment Syndication Book by Joe Fairless” where it says that you should start an interview-based thought leadership platform
- He realized that if he’s going to make a platform, might as well with something that he’s fascinated about – which is raising money
[14:58] How he was able to raise $100M with a mom-and-pop syndicator
- Typically, it takes a while to create a limited partner database and he doesn’t have time because he has deals under contract.
- The fastest way to get money asap was to get a co-partner and give them duties.
- He brought a couple of capital raisers into the business and they brought the money
- People will invest in something because it emotionally something satisfies some need that they have
[19:30] Setting up systems are important
- Most limited partners will not invest if you can’t provide them with a great experience
- You have to be able to give the investors the experience that they want so they feel safe with their investments
- A client portal is huge, making them feel like they’re making an impact on the world.
[23:25] Ruben shares his secrets to his success
- LinkedIn and Calendly are his tools for success
- His method is not stressful because it just feels like he’s just having conversations in LinkedIn
- The podcast has been a huge help as well
- Breaking through limiting beliefs
- Active Campaign
Connect with Ruben Greth
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About Atara Twersky
Atara Twersky, is a real estate owner, sponsor and syndicator. She is principal and founder at Ascendo Capital LLC. Atara is also an attorney in NYC and the bestselling author of the children’s book series, Curlee Girlee, inspired by her own young curly haired daughter Atara is the host of a popular Real Estate podcast to help women understand their Real Estate Investments options so they can be informed investors. For more information on Real Estate investment listen to Atara’s podcast Bridging the Gap: Real Estate for Women.